Translate Marketing
Materials to Chinese

Q: Don't most Chinese tourists go on organised groups?

That trend is changing fast. More independent travellers are coming every year , and they actively look for businesses that communicate in their own language. The new breed of Chinese visitors tend to be younger, better educated and less tolerant of the old ways. China is changing, and particularly young Chinese have a very keen desire to see the world for themselves and to experience distinctly Kiwi experiences run by Kiwis.

Unlock Higher-spending Customers – Fast

One of the easiest ways to grow your cashflow is by translating marketing materials to Chinese. As a result, you will access to more – and higher spending – Chinese tourists who are ready to become paying customers.

Translate Your Promotional Materials – Here’s Why It Matters

Let’s face it: you want to boost profits while avoiding empty rooms, vacant tables or undersold tours and admissions. The truth is, people will always engage first content that is written in their own language – even if they understand English.

Moreover, Chinese tourism is forecast to grow exponentially in the coming years. They’re already the highest per-day spending sector in New Zealand – by a wide margin.

So, don’t miss out. This is you chance to get ahead.

Prices and plans

Let us show you how it works

Translate Key Point-of-Contact Materials

What Should You Translate?

Depending on your business, the materials may include:

Audio guides
Advertisements
Travel programs
Brochures
Catalogues
Promotional materials and press releases
Travel guides
Menus and service sheets
Website pages or customer portals

In fact, anything that will might increase leads and conversion rates is worth translating.

Direct and Targeted Communication

Stop Wasting Time on Generic Marketing

Forget scatter-gun marketing approaches. Instead, use a system that offers targeted communication, linking your business directly to a fast growing and high-spending market.

Consider this: China is home to one of the largest outbound tourism markets in the world – and a big portion of that is coming to New Zealand. By offering materials in Chinese, you will not only attract more travellers but also reduce misunderstandings and enhance the visitor experience – and ultimatley increase their spending.

Professional Translation by Native Speakers

Don’t Risk Your Reputation with Bad Translation

Translation is not just about converting words from one language to another. Rather, it’s about conveying the essence of a destination, capturing its unique charm and inspiring visitors to take action.

Often, there is no direct word-for-word translation that works. That’s where professional skill and cultural nuance come into play.

Afterall, nothing loses a potential customer faster than a poorly translated message. Relying on tools like Google Translate may lead to confusing or even laughable results.

Quick, easy and affordable

It really is fast and easy:

1. Upload your text

2. We translate and format your materials

3. We liase with you, your printer or other key people to ensure accuracy

4. You receive polished, professional results – fast

No additional cost during the term of your plan for modifications or additional material.

The Wahying^TMSystem Boosts Your Profits
– Fast

To maximize impact, the system is designed as an integrated whole, with each module delivering synergistic benefits. The System is comprised of the following Modules:

Translation – Translation of key materials to Chinese
Huanying™ Directory – Marketing your business online in Chinese
Chinese Social Media Marketing – Reaching travellers where they are most active and in their own language
Chinese Language Maps – Both printed and interactive online. If they can’t find you, they can’t spend money with you

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Translation

People will always read first that which is written in their own language.



Huanying Connect

China is the world’s most connected society. If you don’t list online, they won’t find you.

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Social Media

Reach potential customers directly via their favorite communication channel and in their own language.



Interactive Maps

They won’t come, unless they can find you. Make it easy for them through targeted maps in Chinese.

Prices and plans

From Our Founder - Amy Zhou

“Chinese visitors are the fastest-growing tourism sector in New Zealand and also the highest per day spenders. Sadly, many are still poorly catered for. I want to change their experience for the better – and help push them into even higher per day spenders! ”

Amy Zhou, founder and director of Wahying

Join WahyingRisk-free today!

Tap into the fastest growing and highest spending tourism sector: Independent Travelling Chinese Tourists.

Easy, affordable and transformative, Wahying can help position your business for the future.

No risk, all reward with our 100% Refund Guarantee

Prices and Plans

Frequently Asked Questions

Are Chinese tourists difficult to deal with?

Not at all. With the right communication tools – like translated materials – you will find that they are eager and appreciative customers.

Most of the problems with Chinese tourists are related to cultural misunderstandings and language difficulties. For example, until recently many accommodation providers in NZ charged separately for WiFi, something that is unheard of in China. This often led to much misunderstanding, particularly as notices advising of this were almost always in English!

Don't most Chinese tourists go on organised groups?

That trend is changing fast. More independent travellers are coming every year, and they actively look for businesses that communicate in their own language.

The new breed of Chinese visitors tend to be younger, better educated and less tolerant of the old ways. China is changing, and particularly young Chinese have a very keen desire to see the world for themselves and to experience distinctly Kiwi experiences run by Kiwis.

Isn't the Chinese economy struggling at present?

While some sectors have been slower to recover from the lengthy Covid lockdowns and other sectors – property for example – have taken a hit – Chinese tourism is already rebounding and spend per visit to New Zealand has increased in real terms compared to 2019 pre-Covid. This is the perfect time to target this sector.

What happens if I can't speak Chinese?

That’s where our support comes in. We can advise on real-time translation tools and assistance to help you serve Chinese customers with confidence. Most likely you already have some of these tools on your cell phone or tablet. Other tools are available free or at very low cost. Of course, if all else fails, we are available to resolve language difficulties on the telephone for free.

Why should I pay for translation when I can use Google Translate?

Google Translate often produces awkward, inaccurate or even meaningless results. Professional translation protects your brand and converts leads into sales.

Translate Marketing
Materials to Chinese